Planet Mama

A unique brand identity for the women's health specialist Lettie King.

Planet Mama was founded by Lettie King, a London based women’s health movement specialist. It aims to create a space where women feel supported and empowered through pregnancy, birth and beyond.

We created a positive and empowering identity with an illustrative logo lock up. The versatile composition meant that seperate parts of the logo could be extracted and adapted across different mediums. Symmetry was essential in order to convey the balanced ideology of yoga practice and simple line illustrations would ensure it was modern and accessible. The refined colour palette is gentle, nurturing and compliments the bold and confident typography.

In order to make the various offerings clear to Planet Mama clients we also developed a suite of icons for the website, covering pre and post natal support.

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