Mariposa London

A brand identity and unique artworks by Mariposa London

London based artist Mariposa London creates artworks using real butterflies and their wings alongside hand craft techniques including Lino cut print, embroidery and collage. Each butterfly is ethically sourced from The Ethical Butterfly Company and have all died naturally.

We studied sacred geometry and the butterfly anatomy which led us to design an intricate symbol for the logo with a rich colour palette to reflect the high end nature of the brand. We further developed this brand aesthetic across a range of assets including product packaging and business stationery.

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