Crafty Apple Cider

We love working with local businesses near us so we jumped at the chance when cider distributor Real Al approached us about designing a new cider brand identity and packaging for their flagship in-house brand. The owners were keen to create a playful and engaging brand that would grab customers’ attention across web, packaging, POS and merch.

The initial stages of the branding project for Crafty Apple were carried out by brilliant artist Leo Franchi who created paper cut patterns and illustrations using scanned apple peel as a perfect starting point. We then collaborated on bringing these wonderful graphics into a range of cider bottles and cans, packaging, merch and POS materials with new chunky typography lock ups and attention grabbing layouts.