We worked with Electric Star group on the branding for their beautiful pubs. We created a bespoke astrology inspired logo system and branding for their ever growing portfolio of amazing venues spanning East and South London.
The latest addition to the Electric Star portfolio comes in the form of Hackney Wick’s The Lord Napier Star which opened in 2021 and has been turning heads with its eclectic mix of graffiti and beautiful interior design.
Each of the venues is unique so we needed to create an individual brand aesthetic to match each of the interior moods but still instantly recognisable as an ‘Electric Star’ pub.
The main concept takes inspiration from constellations and geometry. Each pub has its own illustrative motif, logo and wider branding that reflects the venue’s personality.
Each identity was then expanded across the websites, menu designs, posters, loyalty cards and digital marketing assets. We also worked closely with KAI interiors to create bespoke wayfinding and window graphics.
