An embroidery artist from London obsessed with nature and wildlife, Mariposa London started their journey with butterfly taxidermy until they realised that it was impossible to guarantee the butterflies sourced had died naturally. So she decided to make her own from scratch using thread and wire.

We worked closely with the artist and explored the many creative techniques used alongside her passion for sacred geometry and created a unique logo mark capturing the balance between the natural world and our own. The letter M mimics the symmetry in a butterflies wings perfectly so we wanted this to be one of the main features in telling the brands story.

Services

Brand Identity
Illustrations
Print Design

We were approached by the Truman Brewery team to create a new pizza restaurant brand identity design for a vacant restaurant unit within their East London complex.

After several research and consultation sessions with the team we came up with a concept that would take design influences from vintage erotica, modern day mascot illustrations and incorporate pun-tastic copy in to what would eventually become the deliciously naughty Sleazy Pizza brand.

As featured in Mascot by Counterprint Books.

Services

Brand Identity
Illustrations
Merch Design
Packaging Design
Signage
Web Design

The Sleazy Pizza project allowed us to fully flex our creative muscle and design an extensive branding identity. The final deliverables included a whole range of branded pizza restaurant assets such as bespoke printed pink pizza boxes, napkins, grease proof paper, loyalty cards and menus.

We also contributed to the interior design with a ripped poster feature wall to serve as a branded backdrop for customers’ instagram selfies. Our logo and pizza characters were turned into giant neon signs that adorn the windows and bath customers in pink light while large scale menu signage above the main counter gives customers a sleazy pun-filled ordering experience.

Finally what pizza restaurant design job would be complete without some must-have merchandise? A new collection of t-shirts, hoodies and caps now sits proudly above the till and is available for purchase in store while you wait for your naughty slices.

We were asked by the animation team at Mummu to help update their studio with a new brand identity and portfolio website. Another Kind were briefed with developing a refreshed visual identity that would allow them to divide their company into two new identities: Mummu Studio and Mummu Health.

The project required the development of two complimentary company identities as well as a new brand animation style for use on two separate websites and Mummu social platforms. We developed a minimal line art brand identity that informed the design choices of a pair of new websites. The minimal frameworks would allow all the diverse animations and illustrations in their client work to shine and take centre stage.

Services

Brand Identity
Web Design
Web Development

Our graphic design studio partnered with the USA-based record label Carpark Records to deliver a complete refresh of their online presence. The goal was to provide a high-impact record label brand identity and web design to elevate their website and e-commerce platform.

The previous site required updated designs and new functionality to significantly improve the online shopping experience. We started by creating a bold new look and feel for the brand, incorporating US highway signage-influenced typography and illustrative logo updates for a confident, attention-grabbing first impression.

Specialising in e-commerce web design for music, we then completely re-designed and re-built their entire online store, leveraging the robust Shopify platform for stability and superior sales functionality.

Have a look at the site in full at carparkrecords.com.

Services

Brand Identity
Web Design
Web Development

235 Music Publishing reached out to Another Kind to help with creating a clean and minimal brand identity for their forward thinking company. Final deliverables would include new logos, business cards, company stationary and a bespoke new website.

The brand identity had to be minimal enough to let artist imagery be the main focus of a new website yet bold enough to catch people’s eyes when seen on its own. We created a simple overlapping circular logo design that took inspiration from sound waves whilst also representing the company’s numbers in the abstract ascending rings. We paired the rings with an all caps typeface logo that would also inform the general no frills aesthetic of the brand’s wider typography.

Services

Brand Identity
Website

Terry’s Cafe

We partnered with Terry’s Cafe, the legendary traditional English cafe and full English breakfast institution located on Great Suffolk Street, South London. Founded in the early 1980s by former Smithfield market trader Terry, the business is now proudly run by his son, Austin. He commissioned us to re-invigorate the South London cafe brand identity and web design, balancing a modern appeal with deep respect for the cafe’s long-standing history and its status as a local landmark.

Services

Brand Identity
Illustrations
Print Design
Web Design
Web Development

Photography

Chris Coulson

Core Identity

Our approach to the cafe branding and design focused on celebrating the business’s heritage while elevating its visual presence. The new brand identity features a distinctive golden beveled logo system paired with a premium, nostalgic colour palette of red, gold, white and cream. We used bold vintage raised typography to give the design a tactile feel, ensuring the identity feels timeless and authentic to its physical South London location.

Application & Merchandise

We deployed this cohesive design system across all essential cafe collateral, including sub-brand logos, new shop signage, window decals, custom crockery and tableware, business cards, and menu designs. A unique element of the project was the creation of a full range of Terry’s Cafe merchandise, featuring bespoke mascot illustrations of Austin himself, adding personality and collectible appeal to the brand.

Digital Presence

We designed and developed a comprehensive cafe website (a key digital presence piece) that serves as the central hub for the brand. This site allows customers to explore the cafe’s history, check out the latest breakfast menus and specials, make table bookings, find news updates, and conveniently buy Terry’s Cafe merchandise online. This brand revitalisation project successfully positioned Terry’s Cafe for future growth while cementing its status as an authentic London breakfast spot and heritage cafe.

We’ve partnered with the Electric Star Pubs to develop bespoke branding for their beautiful and ever-expanding portfolio of venues across East and South London. The challenge was to create distinct identities for each unique pub while maintaining instant recognition as an “Electric Star” property.

Our solution was a comprehensive, astrology-inspired logo and branding system. The core concept draws inspiration from constellations and geometry, treating each pub as a unique star in the group’s galactic portfolio. Each venue received its own individual aesthetic, complete with a unique illustrative motif and logo that perfectly reflects its personality and interior mood. This ensures that whether you’re stepping into a cozy corner pub or a vibrant party spot, the underlying brand connection remains clear.

Services

Brand Identity
Illustrations
Signage
Wayfinding
Website

The latest gem in the portfolio is The Lord Napier Star in Hackney Wick, which opened in 2021. Its identity captures the venue’s eclectic mix of vibrant graffiti and stunning interior design, helping it turn heads across London.

We expanded each unique identity across a wide range of touchpoints, including website designs, menu systems, posters, loyalty cards, and digital marketing assets. Furthermore, we collaborated closely with KAI Interiors to develop bespoke wayfinding and window graphics, seamlessly integrating the brand’s celestial theme into the physical space.

We partnered with Planet Mama, founded by London-based women’s health movement specialist Lettie King, to develop a complete brand identity.

Planet Mama’s mission is to create a nurturing space where women feel supported and empowered throughout pregnancy, birth, and beyond. We translated this goal into a positive and empowering visual identity rooted in balance and accessibility.

Services

Brand Identity
Illustrations
Print Design
Website

The design features an illustrative logo lockup built on symmetry to convey the balanced ideology of yoga practice. The versatile composition allows logo elements to be easily extracted and adapted across various media. A refined, gentle colour palette and simple line illustrations ensure the brand is nurturing, modern, and highly accessible, while bold, confident typography provides a necessary grounding element. To enhance clarity across the brand’s diverse offerings, we also developed a suite of supporting icons for the website, covering pre- and post-natal support.

Kindred Yoga is a yoga studio based in South London whose goal is to create an environment where people can feel at home whilst developing their practice. We worked closely with the founders and interior design consultant to create a logo mark and brand aesthetic to match the nurturing tone of the brand.

Services

Brand Identity
Interior Design
Wayfinding