Another Kind

Planet Mama

planet mama
planet mama

Planet Mama Planet Mama Planet Mama

PROJECT INFO

Planet Mama was founded by Lettie King, a London based women’s health movement specialist.

Planet Mama aims to create a space where women feel supported and empowered through pregnancy, birth and beyond.

Disciplines

  • BRANDING AND IDENTITY
  • WEB DESIGN
  • PRINT DESIGN

Inspiration

In order to visualise the accessible yet aspirational nature of the brand, we needed to create an identity that was both nurturing and dynamic. Additionally we needed to encapsulate the essence of yoga practice and take into consideration the individual experiences of people during pregnancy and birth. Our approach needed to consider both the physical and emotional aspects of this wonderful, scary and transformational period.

planetmama-pattern

Brand Identity

We created a positive and empowering identity with an illustrative logo lock up. The versatile composition meant that seperate parts of the logo could be extracted and adapted across different mediums. Symmetry was essential in order to convey the balanced ideology of yoga practice and simple line illustrations would ensure it was modern and accessible. The refined colour palette is gentle, nurturing and compliments the bold and confident typography.

In order to make the various offerings clear to Planet Mama clients we also developed a suite of icons for the website, covering pre and post natal support.

planetmama-icons
planet mama ig tiles
planet mama Instagram tiles

“I could not recommend them and Lou enough! She really listened to what I was after and got it spot on. Professional but understanding and fun. I now have a brand bible and complete brand assets that work for everything!”

LETTIE KING | OWNER | PLANET MAMA

Brand Assets

We extended the brand identity across a wide range of assets including A5 flyers, posters, social media templates and website design. The website has a bespoke integrated booking system and members area where clients can access OnDemand and exclusive content. www.planet-mama.co.uk

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