Terry’s Cafe

Terry's Cafe English Breakfast Crockery design photoTerry's Cafe English Breakfast Crockery design photo

We partnered with Terry’s Cafe, the legendary traditional English cafe and full English breakfast institution located on Great Suffolk Street, South London. Founded in the early 1980s by former Smithfield market trader Terry, the business is now proudly run by his son, Austin. He commissioned us to re-invigorate the South London cafe brand identity and web design, balancing a modern appeal with deep respect for the cafe’s long-standing history and its status as a local landmark.

Services

  • Brand Identity
  • Illustrations
  • Print Design
  • Web Design
  • Web Development

Photography

Core Identity

Our approach to the cafe branding and design focused on celebrating the business’s heritage while elevating its visual presence. The new brand identity features a distinctive golden beveled logo system paired with a premium, nostalgic colour palette of red, gold, white and cream. We used bold vintage raised typography to give the design a tactile feel, ensuring the identity feels timeless and authentic to its physical South London location.

Brand identity and logo design for Terry's Cafe in South London
Sub mark logo and brand identity design for Terry's Cafe Pilsner
Logo and brand identity design for Terry's Cafe burgers

Application & Merchandise

We deployed this cohesive design system across all essential cafe collateral, including sub-brand logos, new shop signage, window decals, custom crockery and tableware, business cards, and menu designs. A unique element of the project was the creation of a full range of Terry’s Cafe merchandise, featuring bespoke mascot illustrations of Austin himself, adding personality and collectible appeal to the brand.

Signage, brand identity and logo design for Terry's Cafe in South London
Social media template, brand identity and logo design for Terry's Cafe in South London
Social media template, brand identity and logo design for Terry's Cafe in South London
Social media template, brand identity and logo design for Terry's Cafe in South London
Social media template, brand identity and logo design for Terry's Cafe in South London
World famous sandwich butty at Terry's Cafe in South London
T-Shirt merch design, brand identity and logo design for Terry's Cafe in South London
T-Shirt merch design, custom illustration, brand identity and logo design for Terry's Cafe in South London

Digital Presence

We designed and developed a comprehensive cafe website (a key digital presence piece) that serves as the central hub for the brand. This site allows customers to explore the cafe’s history, check out the latest breakfast menus and specials, make table bookings, find news updates, and conveniently buy Terry’s Cafe merchandise online. This brand revitalisation project successfully positioned Terry’s Cafe for future growth while cementing its status as an authentic London breakfast spot and heritage cafe.

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