Sleazy Pizza - Restaurant brand identity design

We were approached by the Truman Brewery team to create a new pizza restaurant brand identity design for a vacant restaurant unit within their East London complex.

After several research and consultation sessions with the team we came up with a concept that would take design influences from vintage erotica, modern day mascot illustrations and incorporate pun-tastic copy in to what would eventually become the deliciously naughty Sleazy Pizza brand.

As featured in Mascot by Counterprint Books.

Services

Brand Identity
Illustrations
Merch Design
Packaging Design
Signage
Web Design

The Sleazy Pizza project allowed us to fully flex our creative muscle and design an extensive branding identity. The final deliverables included a whole range of branded pizza restaurant assets such as bespoke printed pink pizza boxes, napkins, grease proof paper, loyalty cards and menus.

We also contributed to the interior design with a ripped poster feature wall to serve as a branded backdrop for customers’ instagram selfies. Our logo and pizza characters were turned into giant neon signs that adorn the windows and bath customers in pink light while large scale menu signage above the main counter gives customers a sleazy pun-filled ordering experience.

Finally what pizza restaurant design job would be complete without some must-have merchandise? A new collection of t-shirts, hoodies and caps now sits proudly above the till and is available for purchase in store while you wait for your naughty slices.