We partnered with Planet Mama, founded by London-based women’s health movement specialist Lettie King, to develop a complete brand identity.
Planet Mama’s mission is to create a nurturing space where women feel supported and empowered throughout pregnancy, birth, and beyond. We translated this goal into a positive and empowering visual identity rooted in balance and accessibility.
The design features an illustrative logo lockup built on symmetry to convey the balanced ideology of yoga practice. The versatile composition allows logo elements to be easily extracted and adapted across various media. A refined, gentle colour palette and simple line illustrations ensure the brand is nurturing, modern, and highly accessible, while bold, confident typography provides a necessary grounding element. To enhance clarity across the brand’s diverse offerings, we also developed a suite of supporting icons for the website, covering pre- and post-natal support.
