Love Motion : Music Festival Brand Identity and Event Design

We were tasked with creating the music festival brand identity and event design for Love Motion, a vibrant new festival that celebrates disco, soul, and electronic music as part of South Facing Festival at Crystal Palace Park in London. The event, headlined by the legendary Nile Rodgers & CHIC, brought together an incredible lineup of artists, including Louie Vega, Dimitri From Paris, Cerrone, and the House Gospel Choir. Our goal was to design a visual identity that captured the electric and high-energy atmosphere of the festival.

Services

Brand Identity
Event Design
Event Identity
Merch Design

Partners

Concept & Design

Inspired by the pulsating energy of a dance floor, our branding concept took inspiration from heat maps. We used an abstract gradient palette of deep purples, fiery reds, and golden yellows to represent the warmth and motion of a crowd in full swing. To create a captivating focal point, we paired these hypnotic gradients with a 3D glass heart, symbolizing the love for music that unites festival-goers. For the typography, we chose the bold, retro typeface Herbus to give the brand an authentic disco-era feel. The combination of the modern, abstract gradients with this classic typeface resulted in a visual language that felt both contemporary and nostalgic.

Deliverables

Our work for Love Motion spanned across a wide range of applications, ensuring a cohesive experience for all attendees. The final deliverables included: Festival visuals, line up posters, flags, wayfinding signage, artist passes, wristbands, lanyards, social media content templates and a range of merchandise sold at the festival.