Electric Star Pubs

Logo and brand identity design for Star Pubs

We’ve partnered with the Electric Star Pubs to develop bespoke branding for their beautiful and ever-expanding portfolio of venues across East and South London. The challenge was to create distinct identities for each unique pub while maintaining instant recognition as an “Electric Star” property.

Our solution was a comprehensive, astrology-inspired logo and branding system. The core concept draws inspiration from constellations and geometry, treating each pub as a unique star in the group’s galactic portfolio. Each venue received its own individual aesthetic, complete with a unique illustrative motif and logo that perfectly reflects its personality and interior mood. This ensures that whether you’re stepping into a cozy corner pub or a vibrant party spot, the underlying brand connection remains clear.

Services

  • Brand Identity
  • Illustrations
  • Signage
  • Wayfinding
  • Website

The latest gem in the portfolio is The Lord Napier Star in Hackney Wick, which opened in 2021. Its identity captures the venue’s eclectic mix of vibrant graffiti and stunning interior design, helping it turn heads across London.

We expanded each unique identity across a wide range of touchpoints, including website designs, menu systems, posters, loyalty cards, and digital marketing assets. Furthermore, we collaborated closely with KAI Interiors to develop bespoke wayfinding and window graphics, seamlessly integrating the brand’s celestial theme into the physical space.

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