In this rebranding project for Backyard Market we aimed to capture the dynamic spirit of this much loved East End makers market, enhance its visibility and foster a strong community presence. We wanted to incorporate elements that reflect East London’s cultural heritage and contemporary vibe.
Through fun and expressive design elements, we created a unique brand identity that resonates with both local and visiting audiences and celebrates the unique talents of East London’s creative community.
We selected a typeface that conveys the market’s eclectic nature, which we paired with bold, playful shapes and brush strokes. These help emphasise the local, handmade, and artisanal nature of the market. We then selected a vibrant colour scheme that evokes creativity and energy to ensure the brand stands out in the competitive landscape of London’s markets.
