We partnered with Backyard Market to craft a comprehensive new brand identity that authentically reflects the dynamic spirit of this cherished East End makers market. Our core goal was to create a visual system that would enhance the market’s visibility, foster community connection, and seamlessly incorporate elements of East London’s cultural heritage and contemporary flair.
The design solution focused on expressive, tangible elements:
Typography: We selected an eclectic typeface to represent the diverse nature of the market’s vendors.
Visual Elements: This was paired with bold, hand-drawn shapes and brush strokes—a deliberate choice to emphasize the artisanal, handmade quality of the goods sold.
Colour: A vibrant, high-energy colour palette was chosen to ensure the brand stands out and immediately communicates creativity and vitality to a wide audience.
This unique identity celebrates the talents of East London’s creative community and strengthens the market’s local presence at its centre.
Services
- Brand Identity
- Print Design
