YRDS is a sports marketing agency set to disrupt the space by promoting authenticity and transparency for their clients.

We collaborated with the co-founders to craft a brand identity that reflects their refreshingly unique approach. To avoid the industry’s blandness, we created a visually assertive system: a bold, condensed typeface with sharp edges, energised by fluorescent colour palette accents. This dynamic foundation also includes bespoke gradients and patterns that feature a distinctive ‘Y’ icon, derived from the deconstructed typeface, to ensure maximum brand recall.

The entire visual language was then translated into the agency’s digital presence with a comprehensive new website design and social media templates and motion graphics establishing YRDS as a confident force in the industry.