A Curious Herbal is a botanical studio rooted in the ancient rhythms of the earth. We were commissioned to create the brand identity and luxury packaging design for their flagship elixir, WE ARE ONE—a high-vibrational perfume hand-crafted in small batches during the Equinox and Solstice.

The scent is more than a fragrance; it is a ritual. Because the elixir is handmade during specific celestial alignments, the packaging needed to feel like a physical extension of that energy. We wanted the brand to feel established yet mystical, bridging the gap between traditional herbalism and modern luxury.

Services

Brand Identity
Packaging Design
Print Design

Photography

Rosie Feather

We developed a holistic visual system that carried across the primary bottle labelling, secondary packaging, and bespoke collateral. To reflect the purity of the ingredients, we chose a beautifully heavy, textured white card stock. The tactile experience was paramount, featuring deep-strike debossing and gold foil detailing that catches the light—mimicking the celestial inspiration behind the scent.

We created a custom suite of botanical and celestial icons used across the product labelling and accompanying ritual cards. This ensured that every touchpoint—from the moment of unboxing to the daily use of the bottle—felt intentional and sacred.

Specialist Packaging and Print Design Agency

In the physical world, your product’s packaging is its most critical marketing tool. Another Kind Studio is a packaging and print design agency dedicated to creating high-impact physical assets that demand attention, communicate quality, and drive purchasing decisions.

From product labels and custom boxes to exhibition collateral and intricate album artwork, we specialise in merging strategic brand identity with flawless production management. We ensure your final printed piece is as effective and memorable as the digital experiences we create.

How can we help?Our Core Print and Packaging Capabilities

We design packaging that not only protects your product but defines your brand on the shelf.

Beverage Packaging: Custom bottle labels, can wraps and multi-pack design.
Retail & Food: Takeaway containers, custom food packaging, and consumer goods labels.
Merchandise & Promotional Items: Branded retail packaging, custom boxes, and bespoke promotional items (e.g., slipmats, stickers).

With deep roots in the music industry, we excel at designing high-end physical music formats that collectors love.

Vinyl Packaging Design: Full gatefold jackets, inner sleeves, and center label design for LPs and EPs.
CD and Cassette Design: Layout and preparation for physical discs and wallets.
Print Design: Creation of lyric booklets, liner notes, and limited-edition posters.

We handle all necessary brand applications required to bring your physical space or campaign to life.

Environmental & Signage Design: Large-scale graphics, restaurant/café signage, window decals, and wayfinding systems.
Marketing Collateral: Brochures, editorial design, menus, business stationery, and direct mail assets.
Event & Exhibition Graphics: Stand design, banners, and print assets for festivals and cultural events.

Say HelloGet In Touch

Ready to build a powerful foundation for your business? Want to work together?

Send us an email and let’s chat.

We do...

Brand Identity
Content Creation
Copywriting
Creative Direction
Ecommerce
Editorial Design
Graphic Design
Illustration
Motion Graphics
Naming
Packaging Design
Print Design
Signage
Social Media
Visual Identity
Web Design
Web Development

Packaging Design Work

Walthamstow Art Trail

Cultural brand identity for a 10 day art trail across Walthamstow E17

Brick Lane Beer

Designing a new brand identity and packaging for Brick Lane Beer

Johann Hedeman Vinyl FLORA Another Kind Vinyl Design

Johann Hedemann – Flora

Album artwork and vinyl packaging for a Hawaiian surfer-songwriter

Crafty Apple Cider

Collaborating with a local cider company on a new website and flagship cider brand identity

View More Work

Our studio was tasked with creating the comprehensive album artwork and vinyl packaging design for surfer-songwriter Johann Hedemann’s release, Flora. Inspired by the lush, vibrant landscape of Hawaii, the design is a deep visual dive into his island heritage. The album’s striking album cover is a rich tapestry of native flowers, all featured in his previous single campaigns, creating a powerful sense of unity for this release. We extended this visual narrative to the vinyl discs themselves, which are splattered with white and blue to evoke the breathtaking colours of the Hawaiian sea.

Services

Album Design
Digital Design
Packaging Design

Floral CD album cover design and disc design for "Johann Hedemann – Flora"

CD album booklet design for "Johann Hedemann – Flora"

Floral gate fold vinyl album cover design and splatter vinyl for "Johann Hedemann – Flora"

Floral vinyl album cover design and ocean splatter vinyl record design

We were really excited to partner with Prime Direct Distribution – a true legend in the vinyl world – on a fresh rebrand and extensive new B2B website. A key element of this evolution that we designed was a new circular “P” logo, taking inspiration from classic vinyl center labels. It’s a minimal nod to their analog vinyl heritage and a key part of their updated look. Our primary goal for this project was crafting a slick new website aimed at making music discovery and ordering the latest vinyl releases as effortless as possible for their global network of record shops and retailers. This new online hub isn’t just for placing orders though; it’s also designed to show potential new partners – stores, labels, artists – how Prime Direct Distribution can help them with all aspects of music promotion and distribution.

Services

Brand Identity
Merch Design
Packaging Design
Website

Following the launch of their new online presence, we also designed some physical touchpoints to complement the updated brand: impactful delivery box packaging, vinyl slipmats, caps and over-sized t-shirts. This project was all about creating a cohesive brand experience for Prime Direct Distribution that feels as good as the records they distribute – a smooth online journey backed up by some quality merch to drive their business growth.

We partnered with Brick Lane Drinks to deliver updated beer branding and packaging design for their flagship beer range. The goal was to create a strong, recognisable brand identity that stands out from competition.

Our design approach centered on a bold, high-impact aesthetic: utilizing a primary color palette, minimal typography, and introducing a new isometric brick logo. We applied this design system across cans and bottle labels, ensuring maximum shelf presence.

To deepen customer engagement, we also developed a bespoke one-page website. This digital experience immerses visitors in the brand’s history, showcases their diverse range of beer styles, and serves as a direct guide to their flagship Brick Lane Beer Taproom.

Their delicious range of lagers, pale ales, and IPAs can be found at all Truman Brewery venues off Brick Lane in Shoreditch, East London.

Services

Brand Identity
Packaging Design
Web Design
Website

Partners

Photography by Chris Coulson

Michael Gray approached Another Kind Studio to create the artwork for his latest studio album called Optimism. We created an ethereal and planetary illustration and paired it with retro inspired display typography to compliment the album’s Disco music genre. You can grab the double vinyl at all good record shops now.

Services

Album Design
Packaging Design

Vinyl label record graphic design for Michael Gray Optimism

Vinyl album cover design for Michael Gray - Optimism

We love working with local businesses near us so we jumped at the chance when cider distributor Real Al approached us about designing a new cider brand identity and packaging for their flagship in-house brand. The owners were keen to create a playful and engaging brand that would grab customers’ attention across web, packaging, POS and merch.

The initial stages of the branding project for Crafty Apple were carried out by brilliant artist Leo Franchi who created paper cut patterns and illustrations using scanned apple peel as a perfect starting point. We then collaborated on bringing these wonderful graphics into a range of cider bottles and cans, packaging, merch and POS materials with new chunky typography lock ups and attention grabbing layouts.

Services

Brand Identity
Merch Design
Packaging Design
Web Design
Web Development

Partners

We collaborated with the founders of Arnabeet to establish a powerful brand identity for their Syrian street food concept, aimed at making a memorable entry into the London market.

Our goal was to translate some of the vibrancy of Syrian culture into a cohesive visual language. The brand is built on a foundation of custom design elements:
A dedicated cauliflower symbol to serve as the immediate, memorable brand marker.
An accompanying bold, geometric pattern carefully abstracted from traditional Arabic tile designs, lending a modern yet culturally rich aesthetic.

We applied this new identity across all essential deliverables for their launch, including the design and production of menus, custom aprons, and eye-catching signage for their new location at the celebrated Seven Dials Market.

Services

Brand Identity
Packaging Design
Print Design
Signage

We were approached by the Truman Brewery team to create a new pizza restaurant brand identity design for a vacant restaurant unit within their East London complex.

After several research and consultation sessions with the team we came up with a concept that would take design influences from vintage erotica, modern day mascot illustrations and incorporate pun-tastic copy in to what would eventually become the deliciously naughty Sleazy Pizza brand.

As featured in Mascot by Counterprint Books.

Services

Brand Identity
Illustrations
Merch Design
Packaging Design
Signage
Web Design

The Sleazy Pizza project allowed us to fully flex our creative muscle and design an extensive branding identity. The final deliverables included a whole range of branded pizza restaurant assets such as bespoke printed pink pizza boxes, napkins, grease proof paper, loyalty cards and menus.

We also contributed to the interior design with a ripped poster feature wall to serve as a branded backdrop for customers’ instagram selfies. Our logo and pizza characters were turned into giant neon signs that adorn the windows and bath customers in pink light while large scale menu signage above the main counter gives customers a sleazy pun-filled ordering experience.

Finally what pizza restaurant design job would be complete without some must-have merchandise? A new collection of t-shirts, hoodies and caps now sits proudly above the till and is available for purchase in store while you wait for your naughty slices.

We were asked by the Z Records team to design the artwork for volume three in Colin Curtis’ Jazz Dance Fusion album series. For the latest instalment, the album would span across a whole range of formats with the jewel in the crown being two heavyweight gatefold vinyl albums.

We wanted to depict the warm and experimental nature of jazz by using bright, organic and abstract hand drawn shapes for the album sleeves. Finally we used a mix of clean and bold typography that would contrast with the playful shape compositions.