Brand Identity and Packaging for A Curious Herbal

A Curious Herbal is a botanical studio rooted in the ancient rhythms of the earth. We were commissioned to create the brand identity and luxury packaging design for their flagship elixir, WE ARE ONE—a high-vibrational perfume hand-crafted in small batches during the Equinox and Solstice.

The scent is more than a fragrance; it is a ritual. Because the elixir is handmade during specific celestial alignments, the packaging needed to feel like a physical extension of that energy. We wanted the brand to feel established yet mystical, bridging the gap between traditional herbalism and modern luxury.

Services

Brand Identity
Packaging Design
Print Design

Photography

Rosie Feather

We developed a holistic visual system that carried across the primary bottle labelling, secondary packaging, and bespoke collateral. To reflect the purity of the ingredients, we chose a beautifully heavy, textured white card stock. The tactile experience was paramount, featuring deep-strike debossing and gold foil detailing that catches the light—mimicking the celestial inspiration behind the scent.

We created a custom suite of botanical and celestial icons used across the product labelling and accompanying ritual cards. This ensured that every touchpoint—from the moment of unboxing to the daily use of the bottle—felt intentional and sacred.