Another Kind was founded in 2015 by Lou Madhu and Patrick Perring, through a shared belief in the power of design to communicate ideas and identity.
Based in London, our studio is fuelled by a passion for innovative thinking. We don’t believe there’s a formula for good design. It’s our ethos that every product should be simple but also personal.
Relationships are at the heart of our process. We like to build bonds with our clients, whether they’re startups or big brands. We also believe in the importance of collaboration. We regularly team up with artists and creative thinkers to help us unlock the most powerful and imaginative solutions.