YRDS is a new creative agency in sport and entertainment.
We worked with the co-founders to create a brand identity to match their unique approach offering a more authentic and transparent presence in an industry plagued by blandness.
We created a bold, condensed typeface with sharp edges and an vibrant colour palette to match. We deconstructed parts of the typeface to create a distinctive Y icon to ensure the brand presence can be felt across a broad range of media.
The project deliverables also included bespoke gradients and patterns using the fluorescent colour palette.