Another Kind

Lilla Vargen

Lilla Vargen Lilla Vargen Lilla Vargen

PROJECT INFO

We were approached to work on a new logo and artwork for singer-songwriter Lilla Vargen to coincide with her latest releases. Hailing from Northern Ireland she’s been making powerful and emotive pop music and has already enjoyed success self-releasing her work (13 million streams on Spotify) but now was the right time to give her profile a boost.

Disciplines

  • ART DIRECTION
  • BRANDING AND IDENTITY

PROCESS

The brief stipulated a clean, contemporary, subtle artwork design featuring interchangeable photographic content and track titles. For the logo we were tasked with creating something typographic with a nod to some of Lilla’s retro/classic influences whilst the overall look still had to feel modern, clean and cool.

We like to think we nailed that brief along with some dreamy pastel colour combos to compliment the amazing photography!

“We challenged AK to develop a visual identity for singer-songwriter Lilla Vargen that was clean and contemporary, soft and versatile. Lou and Pat delivered everything we hoped for. They are super creative, have amazing attention to detail, and they’re lovely people too!”

BEN PATTERSON | HEAD OF MARKETING | FUTURE KIND