We love working with local businesses so we jumped at the chance when cider distributor The Real Al Company approached us about a new website, packaging, POS and merch. The owners were keen to create a playful and engaging website that would effortlessly communicate their B2B cider distribution business as well as showing off their public facing taproom and a rebrand of their flagship Crafty Apple cider brand.

The initial stages of the Crafty Apple branding project were carried out by brilliant artist Leo Franchi who created paper cut patterns and illustrations using scanned apple peel as a perfect starting point. We then collaborated on bringing these wonderful graphics into the new website as well as cider bottle labels, packaging and POS materials with new chunky typography lock ups and attention grabbing layouts.

See lots more juicy happenings on therealalcompany.co.uk