Illustration

Custom Illustration for Branding and Packaging

In a world saturated with stock photos, bespoke artwork is the ultimate way to stand out. Another Kind Studio provides custom illustration services to help brands build unique, memorable, and distinctive visual narratives. Our approach integrates illustration directly into your brand identity and marketing strategy, ensuring that every piece of art— whether it’s a mascot design, a beautiful packaging label, or digital content—is visually striking and strategically effective.

Our Specialist Illustration Capabilities

We create character packed illustrations that become an unmistakable part of your visual identity system.

Brand Mascot Design: Developing unique characters and mascots that inject personality and approachability into your brand.
Iconography Systems: Designing cohesive sets of custom icons for websites and print collateral to improve usability and on-brand communication.
Conceptual & Editorial Illustration: Creating bespoke artwork to visualize complex ideas or narratives for marketing campaigns and editorial content.

We design artwork that helps products capture attention on the shelf and tell a compelling story about their contents.

Retail Product Art: Detailed custom illustration for food, beverage and consumer product packaging.
Album Artwork: Creating bespoke illustrations specifically tailored for physical vinyl packaging and digital covers.

We produce flexible assets ready for the demands of the digital landscape.

Social Media & Web Graphics: Creating animated illustrations and static assets optimized for digital campaigns and responsive web design.
Pattern Design: Developing repeatable, seamless patterns used for merchandise, website backgrounds, or packaging wraps.

Why invest in custom illustrations?Creating Unmistakable Visual Value

Custom illustration is a powerful investment because it is entirely unique to your brand. It guarantees differentiation, strengthens your intellectual property, and often forms the most memorable aspect of your visual identity.

Our illustrators work collaboratively with our design team to ensure the artwork not only looks incredible but integrates perfectly into your overall brand identity and required print or digital specifications.

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We do...

Brand Identity
Content Creation
Copywriting
Creative Direction
Ecommerce
Editorial Design
Graphic Design
Illustration
Motion Graphics
Naming
Packaging Design
Print Design
Signage
Social Media
Visual Identity
Web Design
Web Development

Illustrations Work

A.B. Hamilton

Branding for young adult fantasy author A.B. Hamilton

Cafe 1001

Brand identity for East London’s long standing cultural hang out

Sleazy Pizza

Designing a cheeky brand identity and merch for a saucy new pizza restaurant

Jazz Dance Fusion Vol.3

Sunny organic album artwork design for a Jazz compilation on Z Records

View More Work

We designed a comprehensive brand identity for author A.B. Hamilton to support the launch of his debut novel, Beastwoven, targeting the young adult fantasy audience. The goal was to establish a consistent, powerful presence that conveys literary depth, modern thought and a unique perspective rooted in mysticism and storytelling. The visual identity is built around a distinctive logo suite, rich colour palette and elegantly surreal graphic elements.

Services

Brand Identity
Illustrations
Web Design
Web Development
Website

The primary wordmark features a clean, modern serif font, enhanced by a stylised eye motif within the “A,” suggesting an otherworldly gaze or hidden power. This is complemented by a unique monogram that acts as a personal crest, ensuring instant brand recognition across various platforms. To add visual texture and thematic depth, we developed bespoke iconography inspired by ancient runes, which acts as a mystic and alchemical visual language. These elements, along with imaginative character illustrations create a cohesive aesthetic that subtly hints at the novel’s complex themes of order, chaos, and the warped nature of reality.

Visit the wonderfully weird website here at ABHamilton.com.

We’ve had the pleasure of partnering with Café 1001 for over 4 years, helping transform this legendary East London venue on Brick Lane into a beautiful and vital cultural hub. As a dynamic space that seamlessly blends a café, workplace, cocktail bar, and a vibrant disco, Café 1001 is a place to eat, drink, work, and unwind. Our goal was to create a flexible brand identity that allows the venue to thrive in its many endeavours.

The core of our branding was inspired by the venue’s bespoke vinyl shelving and listening bar aesthetic. We developed a repeating geometric line pattern as the key visual element, using a clean monochrome colour palette. This pattern was applied across a wide range of touch points, from food and drink packaging to the branded barriers outside, creating a cohesive and instantly recognisable identity.

Our design work for Café 1001 spanned numerous applications, including: Menus, posters, food and drink packaging, wayfinding and signage, merchandise and slipmats as well as an extensive Cafe 1001 website.

Services

Brand Identity
Illustrations
Merch Design
Signage
Web Design
Web Development

Radio 1001

During the pandemic, we worked with the team to launch Radio 1001, an online radio station created to keep the community connected through music. The station has since grown into a thriving YouTube channel, featuring daily streams from local and global DJ talent. This project has been a rewarding collaboration, and we’re proud to have played a part in designing the visual language for a space that continues to bring people together through music.

We worked with Z Records founder Dave Lee to create an surrealist album cover illustration for AC Soul Symphony’s Metamorphosis. This album is uniquely centered around a 20-piece live orchestra, which we visualizsed in the album design by illustrating the string instruments in abstracted forms. This approach created a final composition reminiscent of oil paintings from the early surrealist movement. We then came up with two harmonious colour variations for the two-part double vinyl LP, CD, and digital cover art.

Services

Album Design
Illustrations
Print Design

An embroidery artist from London obsessed with nature and wildlife, Mariposa London started their journey with butterfly taxidermy until they realised that it was impossible to guarantee the butterflies sourced had died naturally. So she decided to make her own from scratch using thread and wire.

We worked closely with the artist and explored the many creative techniques used alongside her passion for sacred geometry and created a unique logo mark capturing the balance between the natural world and our own. The letter M mimics the symmetry in a butterflies wings perfectly so we wanted this to be one of the main features in telling the brands story.

Services

Brand Identity
Illustrations
Print Design

We were approached by the Truman Brewery team to create a new pizza restaurant brand identity design for a vacant restaurant unit within their East London complex.

After several research and consultation sessions with the team we came up with a concept that would take design influences from vintage erotica, modern day mascot illustrations and incorporate pun-tastic copy in to what would eventually become the deliciously naughty Sleazy Pizza brand.

As featured in Mascot by Counterprint Books.

Services

Brand Identity
Illustrations
Merch Design
Packaging Design
Signage
Web Design

The Sleazy Pizza project allowed us to fully flex our creative muscle and design an extensive branding identity. The final deliverables included a whole range of branded pizza restaurant assets such as bespoke printed pink pizza boxes, napkins, grease proof paper, loyalty cards and menus.

We also contributed to the interior design with a ripped poster feature wall to serve as a branded backdrop for customers’ instagram selfies. Our logo and pizza characters were turned into giant neon signs that adorn the windows and bath customers in pink light while large scale menu signage above the main counter gives customers a sleazy pun-filled ordering experience.

Finally what pizza restaurant design job would be complete without some must-have merchandise? A new collection of t-shirts, hoodies and caps now sits proudly above the till and is available for purchase in store while you wait for your naughty slices.

We were asked by the Z Records team to design the artwork for volume three in Colin Curtis’ Jazz Dance Fusion album series. For the latest instalment, the album would span across a whole range of formats with the jewel in the crown being two heavyweight gatefold vinyl albums.

We wanted to depict the warm and experimental nature of jazz by using bright, organic and abstract hand drawn shapes for the album sleeves. Finally we used a mix of clean and bold typography that would contrast with the playful shape compositions.

Services

Album Design
Illustrations
Packaging Design

organic shape vinyl album cover design for Jazz Dance Fusion Volume 3

Terry’s Cafe

We partnered with Terry’s Cafe, the legendary traditional English cafe and full English breakfast institution located on Great Suffolk Street, South London. Founded in the early 1980s by former Smithfield market trader Terry, the business is now proudly run by his son, Austin. He commissioned us to re-invigorate the South London cafe brand identity and web design, balancing a modern appeal with deep respect for the cafe’s long-standing history and its status as a local landmark.

Services

Brand Identity
Illustrations
Print Design
Web Design
Web Development

Photography

Chris Coulson

Core Identity

Our approach to the cafe branding and design focused on celebrating the business’s heritage while elevating its visual presence. The new brand identity features a distinctive golden beveled logo system paired with a premium, nostalgic colour palette of red, gold, white and cream. We used bold vintage raised typography to give the design a tactile feel, ensuring the identity feels timeless and authentic to its physical South London location.

Application & Merchandise

We deployed this cohesive design system across all essential cafe collateral, including sub-brand logos, new shop signage, window decals, custom crockery and tableware, business cards, and menu designs. A unique element of the project was the creation of a full range of Terry’s Cafe merchandise, featuring bespoke mascot illustrations of Austin himself, adding personality and collectible appeal to the brand.

Digital Presence

We designed and developed a comprehensive cafe website (a key digital presence piece) that serves as the central hub for the brand. This site allows customers to explore the cafe’s history, check out the latest breakfast menus and specials, make table bookings, find news updates, and conveniently buy Terry’s Cafe merchandise online. This brand revitalisation project successfully positioned Terry’s Cafe for future growth while cementing its status as an authentic London breakfast spot and heritage cafe.

We’ve partnered with the Electric Star Pubs to develop bespoke branding for their beautiful and ever-expanding portfolio of venues across East and South London. The challenge was to create distinct identities for each unique pub while maintaining instant recognition as an “Electric Star” property.

Our solution was a comprehensive, astrology-inspired logo and branding system. The core concept draws inspiration from constellations and geometry, treating each pub as a unique star in the group’s galactic portfolio. Each venue received its own individual aesthetic, complete with a unique illustrative motif and logo that perfectly reflects its personality and interior mood. This ensures that whether you’re stepping into a cozy corner pub or a vibrant party spot, the underlying brand connection remains clear.

Services

Brand Identity
Illustrations
Signage
Wayfinding
Website

The latest gem in the portfolio is The Lord Napier Star in Hackney Wick, which opened in 2021. Its identity captures the venue’s eclectic mix of vibrant graffiti and stunning interior design, helping it turn heads across London.

We expanded each unique identity across a wide range of touchpoints, including website designs, menu systems, posters, loyalty cards, and digital marketing assets. Furthermore, we collaborated closely with KAI Interiors to develop bespoke wayfinding and window graphics, seamlessly integrating the brand’s celestial theme into the physical space.

We partnered with Planet Mama, founded by London-based women’s health movement specialist Lettie King, to develop a complete brand identity.

Planet Mama’s mission is to create a nurturing space where women feel supported and empowered throughout pregnancy, birth, and beyond. We translated this goal into a positive and empowering visual identity rooted in balance and accessibility.

Services

Brand Identity
Illustrations
Print Design
Website

The design features an illustrative logo lockup built on symmetry to convey the balanced ideology of yoga practice. The versatile composition allows logo elements to be easily extracted and adapted across various media. A refined, gentle colour palette and simple line illustrations ensure the brand is nurturing, modern, and highly accessible, while bold, confident typography provides a necessary grounding element. To enhance clarity across the brand’s diverse offerings, we also developed a suite of supporting icons for the website, covering pre- and post-natal support.