Another Kind

Mi.Mu Gloves

Mi.Mu Gloves Mi.Mu Gloves Mi.Mu Gloves

PROJECT INFO

We’ve always been passionate about music at Another Kind so we jumped at the chance to work with the Mi.Mu team on a brand identity for their company. The exciting startup is building wearable tech that lets its users create music through movement.

Their newly launched products include a pair of gloves that control and manipulate audio from dedicated computer software and allows creation of music in breathtaking new ways.

Disciplines

  • ART DIRECTION
  • BRANDING AND IDENTITY
  • WEB DESIGN

COLLABORATORS

Results

We created a logo that took inspiration from sine shaped sound waves and computer circuitry and paired it with a monochrome colour palette with turquoise accents.

For the typography we used technical looking mono and sans serif typefaces to maintain a minimal and forward thinking aesthetic.

Final deliverables included logos, brand identity documentation and a responsive website to tell their story and begin taking pre-orders of the highly anticipated gloves.

“Another Kind played a transformative role in helping us shape our logo, brand, website and wider aesthetic. They took the time to understand what we were about and helped us communicate that to the world.”

ADAM STARK | MANAGING DIRECTOR AT MI.MU GLOVES