Another Kind

Café 1001

Café 1001 Café 1001 Café 1001

PROJECT INFO

The Truman Brewery approached us to work on a new brand identity for Café 1001, one of their key venues within their Dray’s Walk complex. The site is a large double height industrial space just off Brick Lane which has recently been refurbished and needed a new brand look and feel to compliment the updated interior and rejuvenated food, drinks and events offering.

Disciplines

  • BRANDING AND IDENTITY
  • WEB DESIGN
  • PRINT DESIGN

Process

The venue refurbishment took influences from relaxed mid century decor and design but also wanted to make sure it worked with their bold industrial features and surroundings. This mix of interior styles acted as starting point for our rebrand exploration and we created the above moodboard as a visual reference that would form the basis for our designs.

Brand Identity

We softened the sharp structural elements of a previous logo with the use of new typeface pairings that would give the brand a more rounded and approachable touch point. We developed this initial concept into a suite of lock ups that would give the brand a vintage and audiophile element which was one of the key objectives of the brief. We found the playful and varied typographic hierarchy to be a natural fit for the venue’s mix of industrial and modernist aesthetics. 

“The guys at Another Kind were professional yet easy to work with on our rebrand for Café 1001. They saw the vision we had for the brand and used their skills to deliver exactly what we wanted. We’ll definitely be working with them again! ”

LUCA PILATO | GENERAL MANAGER | CAFÉ 1001

Brand Assets

We extended the brand identity across a wide range of assets including menus, t-shirts, posters and a new website that would showcase their food, drinks and champion London’s DJ talent with live video streaming at its core. Check out the latest events coming up below. http://cafe1001.co.uk/