The Truman Brewery approached us to work on a rebrand for one of their key venues; The Boiler House. The Brick Lane based site is being relaunched as a conscious living space which will host a vegan food market on weekends as well as London’s first CBD bar. The venue will be programming forward thinking talks and events as well as external promoters looking to move to greener premises.
We created an identity for The Boiler House that coincides with their green agenda and the forward thinking attitude being prioritised at the venue. For the logo we picked an inviting and warm typeface as the main brand mark that could be paired with a line icon representation of the building with its famous Truman tower and added palm leaf embellishments.
For the look and feel of the brand we used a rich forest green as the main colour as well as a contrasting earthy off-white. We also used halftone image treatments of venue imagery and plants to add texture to the overall aesthetic. New typography fused the warmth of the logo typeface with cleaner and more cutting edge modern sans serifs and monotype fonts. This was to ensure that we gave the brand a more forward thinking appearance and avoid any dated connotations of environmentally conscious brands.
As well as the brand identity we also created wider branded assets including menus, t-shirts, posters and a new website that would showcase their food, drinks and events as well as mirroring their conscious living focus with an immersive magasine to house in depth lifestyle articles, interviews and recorded talks for a dedicated video channel.
“Aside from being brilliant to work with they always deliver something fresh and original. Absolutely love this website, I’m thrilled with it.”