Resident Advisor approached us to help with designing an outdoor and online campaign around their events listing app – RA Guide. We came up with a concept where phones would act as portals transporting viewers onto the worlds greatest dance floors. Our posters and billboards have been spotted in the streets of London, Amsterdam, Berlin, Los Angeles and New York.
- ART DIRECTION
- PRINT DESIGN
We used bright red colour washes with grainy dancefloor photography to set a dreamy rave state aesthetic for the campaign assets. We also used the Resident Advisor 45 degree angle as a design tool that would inform all the treatments of photography and allow us to bring the digital and real life backgrounds together.