Domino Records approached us to create a new website that would consolidate various pre-existing sites into one new flagship destination. We were also tasked with updating the iconic label’s look and feel with a refreshed online identity that would reinvigorate their brand for years to come.
The core to the new site is an extensive e-commerce platform that brings to the fore their incredible 30 year history as well as showcasing their latest releases. The discovery of their impressive roster is extended with engaging artist profiles and news stories bolstered by image galleries and dynamic video players.
We refreshed the look and feel with new typography and bold accent colours that combined with a minimal grey framework to let artist imagery and album artwork shine at the forefront of the new portal.
Since the launch Domino Records have enjoyed substantial increases in user visits, views and sales across all their catalogue.
“Another Kind far exceeded our expectations and delivered Domino a design and build that was flexible enough to present 30 years worth of our music inventively with an obsessive eye for detail and user experience that we are incredibly proud of.”