Another Kind

Red Bull Music Academy

Red Bull Music Academy Red Bull Music Academy Red Bull Music Academy

PROJECT INFO

We were approached by Red Bull Music Academy to create the visual identity for their 2016 UK Tour. Over the course of a month four major cities across the country would play host to a packed programme of talks, workshops, live shows and club nights.

The tour would kick off in Liverpool, then head to Glasgow, London and finish up in Leeds. Each city on the tour would need its own creative but be instantly recognisable as part of the wider UK campaign.

Disciplines

  • ART DIRECTION
  • BRANDING AND IDENTITY
  • WEB DESIGN
  • PRINT DESIGN

COLLABORATORS

  • Dale Kirk

PROCESS

We teamed up with furniture maker extraordinaire Dale Kirk to build some city compositions in wood based loosely on the tour locations. We then photographed the compositions and manipulated the colours digitally to create four bright and colourful identities for each city.

The city scapes were adapted for a large and varied amount of assets including a website, social media content, press ads and a large format posters and billboards.