Another Kind

DOMINO RECORDS

DOMINO RECORDS DOMINO RECORDS DOMINO RECORDS

PROJECT INFO

Domino Records approached us to create a new website that would consolidate various pre-existing sites into one new flagship destination. We were also tasked with updating the iconic label’s look and feel with a refreshed online identity that would reinvigorate their brand for years to come.

Disciplines

  • WEB DESIGN
  • WEB DEVELOPMENT

COLLABORATORS

  • WELL MADE STUDIO – DEVELOPMENT

PROCESS

The core to the new site is an extensive e-commerce platform that brings to the fore their incredible 30 year history as well as showcasing their latest releases. The discovery of their impressive catalogue is extended with engaging artist profiles and news stories bolstered by image galleries and video players.

“Another Kind far exceeded our expectations and delivered Domino a design and build that was flexible enough to present 25 years worth of our music inventively with an obsessive eye for detail and user experience that we are incredibly proud of.”

MAX KOLOMBOS | HEAD OF DEVELOPMENT

Results

We refreshed the look and feel with new typography and bold accent colours that would subtly combine with a minimal grey framework to let artist imagery and album artwork shine at the forefront of the new portal.