White Lies – Maze Game
BMG approached us to come up with an immersive game for the White Lies – Friends album campaign. Using the awesome maze concept artwork from Big Active we developed it into a vast sprawling maze where players have to collect letters in order to reveal hidden content like videos and album track snippets. We think its incredibly distracting… try it at your peril 😉
Thanks to FWA for a site of the day award.