Universal Music approached us to create the branding and identity for their new music discovery brand UNCOVER. The brand will live on socials and streaming services so we needed to come up with a graphic system that would help it stand out from the crowd. To counteract the trend of gradient treatments on playlists we came up with a flat block colour framework paired with black and white photography. This will help highlight new artists as well as make the packshots pop in their online surroundings.
Discover brand new talent for yourself…
Listen to UNCOVER now on Spotify